The Business of Creativity
One of our goals at MNM Consulting is to initiate conversation between players in Kenya's creative economy. These conversations, we believe, are key to sharing knowledge and ideas, ultimately strengthening what is still a fledgling economic sector. To this end, we created the Business of Creativity , a series of themed round table discussions. We curate the guest list according to the theme and we chair the discussion. The first round table, held in May 2017, brought together seven creative entrepreneurs and representatives of the Nairobi-based investor community.
The theme was how can creative entrepreneurs access financing more easily. It was enlightening to hear the participants articulate the challenges in this area, possibly for the first time in a forum like this one.
Other participants in the discussion were Olivia Munoru, founder of Spa Dreaming and Samantha McKenzie, founder of Maridadi & Co.
Creative entrepreneurs are sometimes unwittingly responsible for their failure to pitch successfully for funding, it emerged. Kariuki Phares shared that often creatives mistakenly make pitches that focus on content creation rather than their business model. Karen Serem said the investor community perceives creatives as fickle, capable of losing interest in the current business and moving on to another, leaving their investors high and dry. She added, "Sometimes creatives lose out on investment opportunities because they fail to sell their vision enough." As with other professional opportunities, Karen emphasized, often success hinges on whether or not the creative and the investor can strike up good chemistry, that intangible nothing that is everything.